Evaluation 2) How effective is the combination of your main product and ancillary text?

Here is a video comparing the three media products.

(click on the link below, to view in full screen hover over the timeline so that two icons appear in the bottom right hand corner, and click the small 'screen' icon that appears in the far bottom right corner)

Comparing all three media products



What image does the combination of these products create?

The common image that follows all three products are two main things:

1) The sense of location with the setting in London (London Eye, Brick Walls etc)

2) A common convention of grime through the clothing with sportswear, common within all three media products.

Also, on the Digipak and Magazine advert the artists facial expression is serious, common within grime, and also to play on the 'Deadly Serious' theme.