Final Digipak

Final Magazine Advert

Final Version of Music Video

Due to problems with fitting the video on the blog, the whole video cannot be viewed as the page cuts out half of the screen.

DOUBLE CLICK THE VIDEO TO OPEN IT UP IN A NEW WINDOW AND WATCH FULLY.

Feedback on Digipak

There were a few minor changes to the actual Digipak that we felt were necessary to make. We did not have a bar code on the back cover.

When asking the class about feedback, they all said they did not like the front cover of the Digipak and that it did not look like it was part of the Grime genre.

However, everyone in the class who gave feedback were all females, so therefore, as we found in our research, grime appealed to more males then females, we asked a number of males what they felt about the front cover.


Out of the video interviews and personal interviews, more then 95% of the males we asked said that they felt the front cover DID represent grime.


Therefore we kept the front cover the same and just changed small details, such as making the icons smaller.

Feedback on Video

We showed our video to teachers and classmates, and they gave a number of criticisms of what they did not like.

1) The scene in which there was the artist wearing a Scream mask, was felt to be irrelevant to the video and acted to comedic and ruined the 'serious' theme towards the video.






2) The enigma code at the beginning of showing parts of the artists body and London before seeing his face was ruined because we made a mistake by showing the artists face before he had started rapping, when the idea was to let the song build up to the first line and that would be where the artist would be first scene.

3) Another scene that our teachers especially did not like was the punchbag scene after the fight. From feedback, we found that it would be best to put the punchbag scene before the fight, so that it was a build up to the fight, instead of it coming afterwards.

4) The scene where the camera focuses on the studio producer turning down the dials, was originally placed on the last chorus, however, many told us that it would be better to put that scene right towards the end as it would signal the end of the song.

Editing The Music Video Snapshots

Editing the Video

Making New Magazine Advert

Magazine Advert Breakdown

Feedback on Magazine Advert

After getting feedback on our magazine advert, we realised that it did not feel professional enough and had not used the full photoshop skills, and decided to re-do it so that it would fit more with the conventions of our genre, link to our Digipak and also look professional as well.

Making The Panels- Inside

Making the CD Panel

Making The Panels-Back Cover

Making of the Back Cover

Final Four Panels

Here are the four final panels for our Digipak. Pictured first is the front cover, then the inside cover in which the album CD is placed, then the third one is where the Bonus CD will be placed, and the last one is the back cover.

Extra Panels Inside

This is a Bonus CD panel, we added this as it is a key feature of Digipaks. The text at the bottom explains to the consumer the extra features they will be getting from this CD.

Final Version of Back Cover

This is the finished back cover. As you can see, it is a simple font, to match the simplicity of the artist, he is not extravagant but simple. The photo has been edited using photoshop, to have just the lights shining around the artist. This is to show the main feature which is the artist, and also goes along with the album name 'My Time To Shine.' As you can see, the artist is pictured pointing to the track names that run along down his body. The bottom left has all the copyright and label information, that you will commonly find on the back of a CD.

Final Front Cover

Here is the final front cover. If you look closely, under the title there is a piece of text saying what the CD includes, as it is a Digipak so it attracts the audience and shows them there is something extra when buying this Digipak, in this case, it is a bonus video of one of the artists songs.

Change to Front Cover

After getting feedback from teachers and audience members, we decided to make changes to our front cover. As you can see, we changed the fonts, as we did not think the previous font looked very professional for a Cd. We also changed the record label to EMI, as they are an established British music label who have produced famous Grime artists such as Klashnekoff and award winning Roll Deep. We felt EMI represented and supported our genre very well. We also changed the name of the album name, and added an effect to the word Shine, to make it stand out as the artist is saying it is his turn to be big, as it is his debut album.

Creating Back Cover

Firstly, I cropped the image as there were parts of it that were not needed and would have therefore wasted space. I did this using the 'crop' tool in photoshop. Then, I used the 'burn' tool to make the image sharper and the colours, bolder. I did this a lot on the car lights, as we wanted to emphasise the shine, seeing as the album is called, "My Time To Shine".

Draft of Digipak

When analyzing the Digipak cover i created, i realised that the colour scheme still was not quite right, the cover it self looked amateur. This made me look more in to my research for better ideas.