Wednesday, 30 September 2009

Descriptive Features Of A Digipak

Glossy

Shiny

Aesthetic Feel

Collectors Item

Limited Edition

Looks like a book

Flips out like an old record

Tells us when it was released and its genre

The Clash- Digipak Analysis

This is the outside of the Digipak.

The Clash- Digipak Analysis

This is the inside of the Digipak.

The Clash- Digipak Analysis

This is the front cover of the Digipak for The Clash

Monday, 28 September 2009

Artist Image Feedback

Group Brainstorm for video

Idea for Video 2

Group Brainstorms for Video

Idea for Video 1

Ideas for video

Idea 1:



Artist on estate rapping in areas such as staircase, hallways, elevator and rooftop.

Also rapping on a bench with a pen and paper in his hand, to give the impression that he is writing as he raps.

Shots of artist walking through London in famous landmarks, not rapping, such as Piccadilly Circus, Big Ben, London Eye, and the river side.

Punch bag scene where we have someone training on a punch bag, no rapping.

Locations: Isleworth, London, Gym








Idea 2:

In a studio rapping with headphones and microphone

Sitting on the back of a bus rapping

Have a gang of people

Standing in a play area in a park rapping

Locations: Brentford CLC (if possible), London Bus, Local Park

Grime Genre Research

Sunday, 27 September 2009

Magazines that include grime



There are certain magazines that capture UK Grime culture, with interviews and articles on the subject.




These are:







Possible locations

I drafted up a list of possible locations to shoot our video, and clips to include.

  • Estate- Elevator, Rooftop, Stairway, Outside
  • Barbershop ( Hair cut scene)
  • Train Station
  • Picadilly Circus
  • London Eye
  • London areas such as bridges, riverside etc
  • In a car
  • Dj Set up

Definition of 'Grime'

Grime music evolved recently in the UK, starting from areas of East London such as Bow and Hackney, by Pioneers such as Wiley, Dizzee Rascal and Lethal B.

The definition of grime is:

Genre of music derived from Uk Garage and Hip-Hop but with influence from jungle, rock, techno, dance and many other styles. Sometimes referred to as a sub genre of UKG and Hip-Hop Originated in London, England

Wiley-Playtime is over- Album Analysis

This is the album cover for award winning UK Grime artist Wiley.


The background picture is of Wiley in a playground in a park. The picture looks like a typical british park, however, everything is spray painted black and silver, and he is wearing a tracksuit, with his hood up, looking quite intimidating.
We can tell its a British park becuase of the surroundings and the trees. The font of his name and album name is very Urban, to show the culture he represents.
On the right is the back cover of his album. He has a tracklist written on a blackboard with chalk. The blackboard is resting against the climbing frame, which is pictured on the front album cover.

Mood Board

Mood Board - Grime





The mood board shows many different items of clothing and accessories that would be associated with grime culture. Hats( Caps) are very common in the videos, especially with hooded tops with the hood over the hat. This is seen in many videos and shows an aggressive look to the artist. Also, big chains, to show wealth and style and street credibility is very common. The trainers are also a main point, with many artists videos having the camera zoom in on there immaculately clean trainers, commonly Nike or Adidas. Recently, in grime videos, flambuoyant t-shirts and sunglasses have been the new style, to show a lot more style and 'swagger.'

Artist Image

Artist Image

What type of clothes would you associate with Grime culture?

This is a video of someone aged 16, who gave his opinion on what he thinks is fashionable in grime culture.

Tuesday, 22 September 2009

Dizzee Rascal Back Of CD

The back of the album cover is very plain and simple. It just has black text, with yellow background.

Again this may show his plain and simple attitude.


Dizzee Rascal Album Cover

This is the album cover for Dizzee Rascal, a grime artist.

His album is titled Boy in The Corner, and he is literally seen sitting in a corner, in a rebellious stance. He is wearing a tracksuit, and making a hand signal like devil horns.

The colour scheme is simple, and not exaggerated, maybe to show his personality.



Monday, 21 September 2009

Getting the lyrics

We had to get the lyrics for the song, and the only way was to listen to the song and write down as we hear.

We downloaded the song so that we could pause after each line, and we listened very carefully, taking the lyrics down and then typing them up properly in a Word Document.

Now having the full lyrics will help us more to match up locations and costumes and narrative with our lyrics.

Here are the lyrics for our song Deadly Serious:


Its Deadly Serious

Beyonce- Front Cover

This is the front cover for Beyonces album.

The main photo is of her, and is very seductive, with a close up of her face.

It is a very bland and simple front cover, maybe to show the simplicity of her character, or to show that she does not need much on her front cover as she is an already established artist.

We can also see her holding a Christian Cross. This may be to show her religious side. Also the image leads us to believe that she is naked.

Sunday, 20 September 2009

Michael Jackson- Bad- Analysis

We analysed the video of Michael Jacksons ''Bad.''

He included a lot of diegetic and non diegetic sound, mainly because there is a storyline in his video with a lot of narrative and acting as well as the song itself.

The mise en scene, as you can see on the album cover, is a rebellious costume, and very urban.

The framing has a lot of medium close ups and close ups, to show Michael Jacksons star image.

There is a lot of structered dancing with Michael Jackson always at the forefront of the other dancers.

Ideas for Music Video

We looked at many different videos to use for inspiration.

One that we thought would be good to get ideas from is ''London City'' by Devlin. This was something that we thought could relate to our video, with the use of footage in London.

There are a lot of fast cuts and shots of famous parts of London such as Picadilly Circus and the London Eye, showing that it is clearly shot in London and supports the song name.

There is also a lot of medium close ups of the artist when he is rapping, showing he is the focal point, and shots of him with the famous landmarks behind him, perhaps suggesting that they represent him, or he represents them.






Another Grime music video that uses night time and parts of London is ''Jus a Rascal'' - Dizzee Rascal.

The whole video is shot at night and the majority is on a boat going through the River thames of London.

This video gives us a good idea for costume, as all the males seem to be wearing baggy trousers and Hoodies and gloves and sports trainers, perhaps showing this is a common wear for those representing the grime genre.

We could use the mise en scene in this video in parts of ours.

Choosing and Pitching Song

In class we were presented with a number of different songs that were not copyrighted that we would have to pick one from and use it as our song. There were different genres such as Rock, Love songs, Indie, UK Street and Ballads.

Being in a group with two other males, we found it sensible to pick the 'Deadly Serious' song which is rapped by a male artist. This is a UK Grime song and would suit us a lot more and be easier to carry out. We also were appealed by the actual beat of the song and had a lot of ideas.

Our thoughts and ideas were put together in a pitch that we presented to the class:

Deadly Serious Pitch

Tuesday, 15 September 2009

Video Research In Class- Golden Retriever- Super Furry Animals

This music video is different to the Geri Halliwell video. It fell under the rock genre, and had different conventions in it. The video contains a lot of special effects, and showed a famous logo of the Golden Apple at the beginning and end of the video.

There were special costumes used as well, with the artists dressed up as Golden Retrievers.

They have a lot of varied camera angles, and use special effects with the dog. They also show there instruments and play them whilst they perform in the video.


Video Research in class- Its raining men- Geri Halliwell

We studied the video in class.

Its Raining Men is a pop song, performed buy Geri Halliwell, a former member of the world renowned pop group ''Spice Girls.''

She is portrayed in a sexy manner, wearing revealing clothes and a lot of emphasis on her body.

The video has narrative of a girl (Geri Halliwell) coming in front of judges to perform a dance audition.
Throughout the song there is a lot of constructed dance moves, with a lot of backing dancers.



Sunday, 13 September 2009

2009/2010 Coursework Brief

In our first lesson back in Year 13, we were briefed about the coursework we were to face for the coming year.

We are to work in a group and we have to:

Create a promotion package for the release of an alum, to include a music promo videom together with two of the following three options:

a website homepage for the band
a cover for its release as part of a digipak
a magazine advertisement for the digipak

In the following lessons we listened to un-copyrighted music that we had the choice to select one song from and use this as our song that we would make a video for and create the digipak based on it.

There were a variety of genres, from UK urban songs to Indie and Rock and Roll and a few Slow love songs.

Michael Jackson Case Study

In our lesson, we watched a number of Michael Jackson videos and compared them, to see how one of the greatest entertainers in the world took his ideas to his music videos

Leave Me Alone
Animated,
cartoons,
spaceships,
Michael Jackson flying around.
Lyrics closely related to the video
Shows shots of news articles about him, allegations made against him in real life featured in his video, said to be a response to the media.

Scream Feat. Janet Jackson

Features his sister Janet Jackson
Video in Black and White
Space Theme
Simultaenous dancing with his sister
Lyrics are a response to child abuse allegations

Billie Jean

Starts off in black and white
Animated
Has a crime scene theme
Special effects- Floor lights up when he walks on it etc

Thriller

Has a storyline of horror film for the first 4 minutes
Michael Jackson is watching himself act in the cinema, and then goes outside and starts the song
Simultaneous dance with zombies
Special effects

Black or White

Starts off at the begining with a mini story line
Star cast, including Macauly Culkin, someone who was very famous at the time (Home Alone).
Includes many different cultures including Indian, Black, Chinese, Russians and many more
Shows number of famous of people such as Tyra Banks
Brentford CLC

On two occasions so far we have visited Brentford CLC to use there facilities to aid our media work.They have Apple Mac computers, which have excellent software for creating and editing videos.The first week we went there we learnt the basics, how to play around with the different video effects and just got a general feel for it.
The next week, after having shot our ''Busted'' music video, we took what we had filmed to Brentford and put it together on the macs. We had not fully recorded everything, so therefore put together what we had recorded so far, and learnt how to use IMovie with the help of an assistant at Brentford.

I learnt how to edit clips and shorten them, and get them in sync with the music so that our mouthes were moving in time with the singers voices.

The next time we went to Brentford, we went with the finished clips, and incorporated them into what we had done the previous time.
I successfully managed to finish the video and had the privelidge of having it put up on YouTube.

Here is the link to our remake of Busteds ''What I Go To School For'' edited by myself.

16 June 2009

Spike Jonze

American Director of music videos and commercials. Is an Academy award nominated director and producer.
He is also a co-producer of famous programme Jackass on MTV.
He has been involved with music vidoes with artists such as Fatboy Slim.

Michel Gondry

French film, commercial and music video director, and an academy award winning screenwriter.
He began creating videos for a french rock band in which he was also a drummer. The style of his videos attracted attention of a music artist called Bjork. He went on to produce 7 music videos for him. He also pioneered the ''bullet time'' technique later adapted in the Matrix.

He has been involved with films such as Human Nature, Eternal Sunshine, Be Kind Rewind and The Science of sleep. Hes also done over 50 music vidoes, many french, but has worked with big people such as The Rolling Stones, Wyclef Jean, Kylie Minogue, Daft Punk and The White Stripes.

9/6/09

9/6/2009

In todays media lesson are learning outcome was to understand the conventions of music videos and to gain knowledge of the history of music vidoes, and also try and analyse a variety of music videos.

5 Key Dates in the history of music videos are:

1962- British television introduces music programmes such as ''Top of the pops''

1981- MTV launched

1984- MTV presents its first music video awards

1995- Release of the most expensive music video over- Scream by Michael and Janet Jackson

2007- Musicbox is launched by Sony BMG, this is an online portal, being the first streaming effort

A music video we looked at was Subterranean Blues- Bob Dylan where the music video is all in one take, and had no narrative and the artist did not feature.

Another one we looked at was Dead end street- The Kinks which was clearly old, as it was in black and white, and had a lot of cut shots but otherwise standard camera angles such as medium shots. However at the end they used a special effect of wiping a character out as if he dissappeared.

A music video that clearly started to explore the creativity in music video is Space Oddissey by David Bowie in which there is use of special effects, change of costume constantly etc.

1)How has music video changed over time?

More special effects
Used as a marketing strategy
More colour
More money is being spent on them
More movement
A story/narrative occurs

2) What is the impact of new technology on music video?
Internet
High Definition
Ipods
Portable Media Devices

3) What are the conventions?
Song
Artist
Lip-syncing
Short-not longer then avergae 4 minutes
Narrative reflects song
Range of camera angles and shots
Fast editing

Music Video Conventions

Most Music videos contain:
Music
VocalsArtistCast of characters if a storyline follows the video
Camera Angles
Editing
Mise En Scene

One of the earliest music videos is 'House of the rising sun' by the Animals. This was made in 1964. This near enough set the conventions for a music video, listed above, as it is one of the first.

A music video that i have seen that does not completely follow the conventions is a song called ''Clint Eastwood'' by the Gorillaz for it is a cartoon, with the characters singing the song and the real artists are background singers but not seen in the video