Final Digipak

Final Magazine Advert

Final Version of Music Video

Due to problems with fitting the video on the blog, the whole video cannot be viewed as the page cuts out half of the screen.

DOUBLE CLICK THE VIDEO TO OPEN IT UP IN A NEW WINDOW AND WATCH FULLY.

Feedback on Digipak

There were a few minor changes to the actual Digipak that we felt were necessary to make. We did not have a bar code on the back cover.

When asking the class about feedback, they all said they did not like the front cover of the Digipak and that it did not look like it was part of the Grime genre.

However, everyone in the class who gave feedback were all females, so therefore, as we found in our research, grime appealed to more males then females, we asked a number of males what they felt about the front cover.


Out of the video interviews and personal interviews, more then 95% of the males we asked said that they felt the front cover DID represent grime.


Therefore we kept the front cover the same and just changed small details, such as making the icons smaller.

Feedback on Video

We showed our video to teachers and classmates, and they gave a number of criticisms of what they did not like.

1) The scene in which there was the artist wearing a Scream mask, was felt to be irrelevant to the video and acted to comedic and ruined the 'serious' theme towards the video.






2) The enigma code at the beginning of showing parts of the artists body and London before seeing his face was ruined because we made a mistake by showing the artists face before he had started rapping, when the idea was to let the song build up to the first line and that would be where the artist would be first scene.

3) Another scene that our teachers especially did not like was the punchbag scene after the fight. From feedback, we found that it would be best to put the punchbag scene before the fight, so that it was a build up to the fight, instead of it coming afterwards.

4) The scene where the camera focuses on the studio producer turning down the dials, was originally placed on the last chorus, however, many told us that it would be better to put that scene right towards the end as it would signal the end of the song.

Editing The Music Video Snapshots

Editing the Video

Making New Magazine Advert

Magazine Advert Breakdown

Feedback on Magazine Advert

After getting feedback on our magazine advert, we realised that it did not feel professional enough and had not used the full photoshop skills, and decided to re-do it so that it would fit more with the conventions of our genre, link to our Digipak and also look professional as well.

Making The Panels- Inside

Making the CD Panel

Making The Panels-Back Cover

Making of the Back Cover

Final Four Panels

Here are the four final panels for our Digipak. Pictured first is the front cover, then the inside cover in which the album CD is placed, then the third one is where the Bonus CD will be placed, and the last one is the back cover.

Extra Panels Inside

This is a Bonus CD panel, we added this as it is a key feature of Digipaks. The text at the bottom explains to the consumer the extra features they will be getting from this CD.

Final Version of Back Cover

This is the finished back cover. As you can see, it is a simple font, to match the simplicity of the artist, he is not extravagant but simple. The photo has been edited using photoshop, to have just the lights shining around the artist. This is to show the main feature which is the artist, and also goes along with the album name 'My Time To Shine.' As you can see, the artist is pictured pointing to the track names that run along down his body. The bottom left has all the copyright and label information, that you will commonly find on the back of a CD.

Final Front Cover

Here is the final front cover. If you look closely, under the title there is a piece of text saying what the CD includes, as it is a Digipak so it attracts the audience and shows them there is something extra when buying this Digipak, in this case, it is a bonus video of one of the artists songs.

Change to Front Cover

After getting feedback from teachers and audience members, we decided to make changes to our front cover. As you can see, we changed the fonts, as we did not think the previous font looked very professional for a Cd. We also changed the record label to EMI, as they are an established British music label who have produced famous Grime artists such as Klashnekoff and award winning Roll Deep. We felt EMI represented and supported our genre very well. We also changed the name of the album name, and added an effect to the word Shine, to make it stand out as the artist is saying it is his turn to be big, as it is his debut album.

Creating Back Cover

Firstly, I cropped the image as there were parts of it that were not needed and would have therefore wasted space. I did this using the 'crop' tool in photoshop. Then, I used the 'burn' tool to make the image sharper and the colours, bolder. I did this a lot on the car lights, as we wanted to emphasise the shine, seeing as the album is called, "My Time To Shine".

Draft of Digipak

When analyzing the Digipak cover i created, i realised that the colour scheme still was not quite right, the cover it self looked amateur. This made me look more in to my research for better ideas.

Magazine Advert Step By Step

Magazine Advert Presentation

Back Cover of Digipak Construction

Creating back cover of Digipak

Firstly, I cropped the image as there were parts of it that were not needed and would have therefore wasted space. I did this using the 'crop' tool in photoshop. Then, I used the 'burn' tool to make the image sharper and the colours, bolder. I did this a lot on the car lights, as we wanted to emphasise the shine, seeing as the album is called, "My Time To Shine".

Idea 2 For Front Cover

Idea 2

Creating a Digipak

Firstly i took a Digipak and measured the dimensions.
5.00 Inches Width
5.00 Inches Height
72 Pixel resolution

Idea 1 for Digipak Cover

EMI Logo

Choosing a record label

We researched into a lot of music labels, and the one that stood out to us was EMI group, (Electric & Musical Industries Ltd.)

They are a British music company, which is fitting with our artist as he is a British rapper in the grime genre.

Also, EMI support Roll Deep and Klashnekoff, two leading grime artists within UK music.

Choosing Fonts For Digipak

In addition, I changed the previously red colour to grey as grime artist covers don't usually use vibrant colours.

Choosing Fonts For Digipak

I changed the original font by adding a bit of colour to make it stand out more and seem more effective. I chose to use the colour red as it has connotations with things that are serious, this also shows that we have thought about linking the appropriateness of name with the colour scheme.

Choosing Fonts For Digipak

Above is a font which we got from a website which we thought looked appropriate for the grime theme to use as a title on our Digipak. However, to make it look more original and suited for our specific artists' Digipak, I edited it in photo shop several times so that, as a group we could pick which one we preferred.

Punchbag Scene Snapshot

Playground Rapping Scene Snapshot

Walking in the park scene snapshot

Half term- Continuation of filming

During the half term break our group found it a perfect oppurtunity to use the time off to finish off the extra scenes we were to include in our video.

There were two big scenes that we did which involvd the rapper doing the whole song, in two different locations, one in a park and then we on the spot had an idea as a group to use a rooftop as one of the locations, and recorded on there.

We then filmed extra clips of the artist walking through the park, a punch bag scene and the text message scene. These were all the main small clips that we needed to shoot in order to add to our video.

We took a number of photos of the exact filming spots and the angles in which we filmed some of them.

Brentford CLC Filming

We were lucky to be able to book the studio in Brentford CLC, in which we wanted to shoot a scene of the rapper in a studio, as if he has come into a real live radio station with a producer and recorded part of his track.

We used a variety of shots such as close ups, aerial shots, medium and extreme close ups.

Above is a picture of the scene where we used the microphone and headphones to make it look like the rapper was performing live on radio.

Picture For Back Cover of Album

The photo we have decided to use for back cover of our digipak is the one we took in front of the car whilst the artist is facing towards the car. We used the cars powerful lights to make our artist glow and shine. To make emphasis on the album name 'My Time to Shine.'

We will also play around with the picture to make it stand out more and use Photoshop to crop out bits we don't need.

Planning Front Cover Of Digipak

Similarly on this album cover the logo is shown in the bottom left corner as there is lots of references to firearms and violence in this album.

Planning Front Cover Of Digipak

In this album of a grime artist ' Bashy' there is a logo which states 'Parental Advisory Explicit Content' on the bottom left corner. This is a convention in most UK Grime albums as swearing and references to violence are prominent.

Planning Front Cover Of Digipak

This album, the logo says Explicit Lyrics clearly stating that the lyrics may be unsuitable for children.

Many UK Grime albums have this logo as it is a convention of Grime. In most of the artists songs there is a lot of swearing and references to violence for example in ' Deadly Serious' he says ' Beef..I will eat man's up' this shows that in a fight he will emerge victorious. Therefore this research of logo has enabled me to use the idea and use it for our ' My Time To Shine' Digipak Album.

Deciding On Track Names

We sat as a group and decided on a number of track names for our album, along with the track we are performing 'Deadly Serious.'

We had a look at other albums by artists such as Wiley, Skepta, Giggs and Bashy who are all leading grime artists. They all had a minimum of 10 Tracks and usually had in total around 16 tracks. Therefore based on this, we decided to give our album 16 tracks, and one bonus track.

We brainstormed these following track names:

Intro

Fresh Trim

These Streets

Menace To London

Too Many Guns

I Love You

Outro

You Know My Name

Star Is Born

I Smell Fear

Deadly Serious

My Time To Shine

Unfinished Business

Paper, All I See Is

Clocks Ticking

Straight Out Of Yard

Me And You Against The World

Love and Hate

Hubby Riddim

Star Is Born Remix

300 Bar Statement

Knock Knock On Your Door

From this we made a final tracklist, which is:

1. 1) Intro

   2) My Time To Shine

   3) Unfinished Business (Feat Flow2.0)

   4) Deadly Serious

   5) I Smell Fear

   6) Paper, All I See Is(Feat. Tiny McSandhu)

   7) Star Is Born

   8) 300 Bar Statement(Produced by DVS Beats)

   9) You Know My Name (Feat Flow 2.0)

   10) These Streets

   11) Straight Out Of Yard (Feat Shack & Foot)

   12) Clock’s Ticking (Feat Young Kid)

   13) Fresh Trim

   14) Knock Knock On Your Door (Feat Dj K and Mc Tan)

   15) Menace To London

   16) Outro

   Bonus Track

   17) Star Is Born Remix (Feat DVS All Stars)

Final Decision For Name of Digipak Album

When we got together as a group today, we decided to name the album ' My Time To Shine'. It's catchy and quite eye-catching.
The significance of ' My Time' shows how grime artists from rough areas, do not get the opportunity to succeed in their career that often. However the artist, ' Reign' has been given the chance and he believes it is his time to pursue his Grime Career.
Also the word 'Shine' emphasizes his determination to become the best at what he does and embrace this opportunity to the fullest.. He Is 'deadly serious'.

Album Front Cover

The photo we have decided to use for the album cover is the shot outside the London Eye. The artist is the centre of attention of the photo, with the background of a famous British landmark, showing location and background.

Also, naming the album 'My Time To Shine,' we will play on the word 'Shine' and make the artists body and face in the photo glow, using tools from photoshop.

Below is the photo we have chosen.

Ideas for Album Name

N.B. Please click on the mind map for a zoomed in view.

When deciding on the album name we came up with quite a few names which relate to the artist and his single, " Deadly Serious".Below is the reasons for why we chose the certain names in to a shortlist:

My Times To Shine: Catchy, Unique, reflects the artist in his song about pursuing his rap career.

The Greatest: Also quite catchy and shows his personality and his belief in being the best.

Boy Better Know About Me: A more intimidating name, showing how he should be well known.

Money Runs Everything: A typical convention of Rap/Grime, lots money being made.

Welcome To My World: Also portrays his personality and shows his confidence.

Unfinished Business: Also referenced in his songs, shows perserverance.

Star Is Born: Someone different, good name and quite eyecatching.

Star In The Hood: Similarly saying he is special and a star is in the area.

Isleworth Video Shoot, London Video Shoot and Possible Digipak Photos

Isleworth Scene Shoot

Tracklist Analysis

Track List:

01. Intro (B.B.T.)
02. Uummm!!
03. Open Up
04. Who Are You To Judge Featuring Joe Grind
05. More Maniacs Ft. Boost & Young Spray
06. Swagga Featuring Joe Grind
07. Cut Up Bag
08. Saw
09. Make It Look Good Featuring J.Melo
10. Click Clack Featuring Killa Ki & Shocks
11. Pitching All Da Time Featuring Dubz & Chelsi Lauren
12. Rat-A-Tat-Tat Featuring Kyze
13. Tempa Tempa
14. Bring A Message Back
15. You Raised Me
16. Walk In Da Park Featuring O.T.B
17. Let 'Im Ave It Featuring Boost
18. Test Out Da Nine (Remix) Featuring SN1

Nathan Thompson, better known by his stage name Giggs. He is a british grime artist, who has in the past been in prison for holding firearms. He came back strong and pursued his Grime career. He is a member of SN1 (Spare No1) who also are his record label.

Spare No.1 instantly gives us negative connotations off violence and this is seen on the cover on his tee-shirt, the logo is SN1 branded. Not only this it says ' Explicit content parental advisory' this shows the songs could be about violence, guns etc and may not be suitable for children. The image also shows he is not smiling as in grime videos and pictures they hold intimidating faces.

The album is called ' Walk in the park' most of the songs relate to violence, life and struggling etc. Those areas are what we will be concentrating on when deciding on our track lists. The song ' You Raised Me' is sent out to his mother apoligising for the struggle they went through and about her being proud of what he has become now. The song 'Saw' is a violent song relating to hit movie series of SAW. The song 'Test out the Nine' refers to the 9MM firearm. These are some conventions of Grime CD covers and gives us more of an idea on deciding what to name our other songs.

When Im Ere- Roll Deep Deconstruction

When Im Ere Construction

Dizzee Rascal Video Deconstruction

Dizee Rascal

Deadly Serious Shooting Schedule

Shooting Schedule Proper

Idea Feedback

Questionnaire Answers

Kofi B

1) I would expect to see a bunch of boys in hoodies looking mysterious, one dominant boy. A very intimidating enviroment if you are the viewer.

2) I would expect it to be set in a dark, dingy estate maybe. Depending on lyrics could be in a very busy place. Also could be a story in which the video is shot at many different places.

3) Uusually dark, not sinister. But from viewing many grime videos i think some are bright and cheery. It usually depends on the artist themselves.

4) Depending on lyrics, yes but if the lyrics do not warrant women than I do not expect to see women.

5) Hoodies, nike trainers and addidas hoodies. Lots of young males are common. Usually of a black and white colour.


Tanuj Bhalla

1) I would expect to see lots of flash cars, people smoking and big gangs of people. A mixture of boys and girls.

2) In a club with lots of young females dancing around lots of young males. Also in an urban environment.

3) Bit of both, depends on the artist and his taste in music.

4) Yeah, they act as a rebound for the males and play an important role in the music video itself.

5) Black people are common, a lot of artists are black so therefore the majority wins. Also violence is a convention which I have seen is common.

Miss Kulas

1) Lots of boys in hoodies and tracksuits walking around and waving their hands about. They are usually talking about themselves and how great they are. They will be on estates and in London.

2) Rough parts of London, estates, places that have a lot of graffiti on the wall. Mainly outside.

3)Definitely not bright and cheery, but they are not usually sinister. For example, Dizzee Rascal's Holiday is quite upbeat.

4) Not really. It's usually a lot of boys walking around with their 'crew'.

5) Hoodies, boys, tracksuits, branded sports wear.

Questionnaire

We created a questionnaire and personally asked people, and recorded there answers to get a better idea for our music video.

1) What would you expect to see in a UK Grime music video?

2) Where would you expect a UK Grime music video to be set?

3) Are these types of music videos dark and sinister, or bright and cheery?

4) Do you expect to see women in a very male Grime song?

5) What is common in UK Grime music?

Location Scouting Photos

Location Scouting

Location Scouting

As a group we went out into Central London and other locations to take photos of the locations we wanted to film our music video and take photos for our Digipak and Magazine page.

We went into Central London, Isleworth and Hounslow and got a good idea of how we would shoot our video.

Storyboard

Storyboard

Descriptive Features Of A Digipak

Glossy

Shiny

Aesthetic Feel

Collectors Item

Limited Edition

Looks like a book

Flips out like an old record

Tells us when it was released and its genre

The Clash- Digipak Analysis

This is the outside of the Digipak.

The Clash- Digipak Analysis

This is the inside of the Digipak.

The Clash- Digipak Analysis

This is the front cover of the Digipak for The Clash

Artist Image Feedback

Group Brainstorm for video

Idea for Video 2

Group Brainstorms for Video

Idea for Video 1

Ideas for video

Idea 1:



Artist on estate rapping in areas such as staircase, hallways, elevator and rooftop.

Also rapping on a bench with a pen and paper in his hand, to give the impression that he is writing as he raps.

Shots of artist walking through London in famous landmarks, not rapping, such as Piccadilly Circus, Big Ben, London Eye, and the river side.

Punch bag scene where we have someone training on a punch bag, no rapping.

Locations: Isleworth, London, Gym








Idea 2:

In a studio rapping with headphones and microphone

Sitting on the back of a bus rapping

Have a gang of people

Standing in a play area in a park rapping

Locations: Brentford CLC (if possible), London Bus, Local Park

Grime Genre Research

Magazines that include grime

There are certain magazines that capture UK Grime culture, with interviews and articles on the subject.

These are:

Possible locations

I drafted up a list of possible locations to shoot our video, and clips to include.

• Estate- Elevator, Rooftop, Stairway, Outside
• Barbershop ( Hair cut scene)
• Train Station
• Picadilly Circus
• London Eye
• London areas such as bridges, riverside etc
• In a car
• Dj Set up

Definition of 'Grime'

Grime music evolved recently in the UK, starting from areas of East London such as Bow and Hackney, by Pioneers such as Wiley, Dizzee Rascal and Lethal B.

The definition of grime is:

Genre of music derived from Uk Garage and Hip-Hop but with influence from jungle, rock, techno, dance and many other styles. Sometimes referred to as a sub genre of UKG and Hip-Hop Originated in London, England

Wiley-Playtime is over- Album Analysis

This is the album cover for award winning UK Grime artist Wiley.

The background picture is of Wiley in a playground in a park. The picture looks like a typical british park, however, everything is spray painted black and silver, and he is wearing a tracksuit, with his hood up, looking quite intimidating.

We can tell its a British park becuase of the surroundings and the trees. The font of his name and album name is very Urban, to show the culture he represents.

On the right is the back cover of his album. He has a tracklist written on a blackboard with chalk. The blackboard is resting against the climbing frame, which is pictured on the front album cover.

Mood Board

Mood Board - Grime




The mood board shows many different items of clothing and accessories that would be associated with grime culture. Hats( Caps) are very common in the videos, especially with hooded tops with the hood over the hat. This is seen in many videos and shows an aggressive look to the artist. Also, big chains, to show wealth and style and street credibility is very common. The trainers are also a main point, with many artists videos having the camera zoom in on there immaculately clean trainers, commonly Nike or Adidas. Recently, in grime videos, flambuoyant t-shirts and sunglasses have been the new style, to show a lot more style and 'swagger.'

Artist Image

Artist Image

What type of clothes would you associate with Grime culture?

This is a video of someone aged 16, who gave his opinion on what he thinks is fashionable in grime culture.

Dizzee Rascal Back Of CD

The back of the album cover is very plain and simple. It just has black text, with yellow background.

Again this may show his plain and simple attitude.

Dizzee Rascal Album Cover

This is the album cover for Dizzee Rascal, a grime artist.

His album is titled Boy in The Corner, and he is literally seen sitting in a corner, in a rebellious stance. He is wearing a tracksuit, and making a hand signal like devil horns.

The colour scheme is simple, and not exaggerated, maybe to show his personality.

Getting the lyrics

We had to get the lyrics for the song, and the only way was to listen to the song and write down as we hear.

We downloaded the song so that we could pause after each line, and we listened very carefully, taking the lyrics down and then typing them up properly in a Word Document.

Now having the full lyrics will help us more to match up locations and costumes and narrative with our lyrics.

Here are the lyrics for our song Deadly Serious:

Its Deadly Serious

Beyonce- Front Cover

This is the front cover for Beyonces album.

The main photo is of her, and is very seductive, with a close up of her face.

It is a very bland and simple front cover, maybe to show the simplicity of her character, or to show that she does not need much on her front cover as she is an already established artist.

We can also see her holding a Christian Cross. This may be to show her religious side. Also the image leads us to believe that she is naked.

Michael Jackson- Bad- Analysis

We analysed the video of Michael Jacksons ''Bad.''

He included a lot of diegetic and non diegetic sound, mainly because there is a storyline in his video with a lot of narrative and acting as well as the song itself.

The mise en scene, as you can see on the album cover, is a rebellious costume, and very urban.

The framing has a lot of medium close ups and close ups, to show Michael Jacksons star image.

There is a lot of structered dancing with Michael Jackson always at the forefront of the other dancers.

Ideas for Music Video

We looked at many different videos to use for inspiration.

One that we thought would be good to get ideas from is ''London City'' by Devlin. This was something that we thought could relate to our video, with the use of footage in London.

There are a lot of fast cuts and shots of famous parts of London such as Picadilly Circus and the London Eye, showing that it is clearly shot in London and supports the song name.

There is also a lot of medium close ups of the artist when he is rapping, showing he is the focal point, and shots of him with the famous landmarks behind him, perhaps suggesting that they represent him, or he represents them.






Another Grime music video that uses night time and parts of London is ''Jus a Rascal'' - Dizzee Rascal.

The whole video is shot at night and the majority is on a boat going through the River thames of London.

This video gives us a good idea for costume, as all the males seem to be wearing baggy trousers and Hoodies and gloves and sports trainers, perhaps showing this is a common wear for those representing the grime genre.

We could use the mise en scene in this video in parts of ours.